About our fundraising

Group walk by Zsuzsanna Bird

Group walk by Zsuzsanna Bird

Our Supporter Care Charter

The Lancashire Wildlife Trust works to ensure that exceptional standards of supporter care are delivered across its supporter base at all times.

Without our supporters, the charity would not be able to champion wildlife and natural places, to engage and inspire people and to promote sustainable living.

We are working to conserve and enhance Lancashire's, Manchester’s and North Merseyside’s rich and varied wildlife, delivering conservation gains through our network of nature reserves and wildlife sites and by engaging with communities, working with landowners, farmers, local authorities, business and young people.

Our fundraising promises

We recognise the true value of each and every supporter

Our supporters are the most valuable asset we have.

Every donation we receive matters to us, regardless of how big or small it is.

We respect our supporters

We respect the opinions and beliefs of our supporters.

We are honest and transparent at all times. We admit it when we make mistakes and we put things right.

We deliver what we say we’re going to deliver.

If someone tells us that they don’t want to be contacted in a certain way, we take notice and honour the request.

We value supporter relationships

We engage with our supporters in an empathetic, understanding and fair way.

Our people take ownership of every contact they have with our supporters.

We see people as individuals, not numbers.

We treat every new person who contacts us as a valued supporter. As a result, we develop new and long-lasting relationships.

We know who our supporters are

All of our communications reflect and take into account the preferences and opinions of our valued supporters.

We know how our supporters respond to certain methods of fundraising and how they like to be communicated with.

We listen to your feedback

​​​​​​Our supporters’ opinions and feedback are always taken into account during the planning stage of any of our campaigns.

We are here to talk and to listen - we welcome and actively encourage feedback and make it clear how people can get in touch with us.

We regularly use this feedback both to improve and enhance our fundraising campaigns.

We go “The Extra Mile”

We aim to exceed your expectations with the level of service we provide.


Our fundraising methods

As a charity, we don’t receive any direct funding and we rely heavily on income raised through a variety of fundraising methods.

The majority of our fundraising is carried out by a small in-house team, who are salaried staff and some of which are commission-based. We also have a number of volunteers who fundraise for individual areas and projects. 

In order to maximise the effectiveness of our fundraising and ensure the best outcome for wildlife, we also use a small selection of carefully vetted professional fundraising companies. We monitor each campaign very closely to ensure that the quality of these professionals meets our very high standards, and those set by the Fundraising Regulator. These organisations are:

Working for Wildlife

Working for Wildlife commenced the Trusts face to face membership recruitment deliver in May 2024. Working for Wildlife are registered with the Fundraising Regulator, and our Trust team work closely with them and the recruiter team to ensure they are fully engaged in our cause and able to provide a high standard of donor care throughout all discussions. You can find out more about them here.

QTS Fundraising 

QTS Fundraising have a long standing relationship with a large number of Wildlife Trusts, including the Lancashire Wildlife Trust. They are registered with the Fundraising Regulator, and have many years of experience in delivering telephone campaigns which give an excellent donor experience whilst ensuring rigorous standards.  We use the services of QTS to support us in welcoming our new members by telephone and ensuring they have all the information they need to enjoy their membership. Occasionally, we use QTS Fundraising for meticulously planned telephone fundraising campaigns to those whom we have the permission to do so. You can find out more about QTS Fundraising here 


If you have any more questions about how we fundraise, or you would like to update how we contact you, please feel free to get in touch membership@lancswt.org.uk. If you have a complaint about a Lancashire Wildlife Trust fundraiser or fundraising campaign, then please visit this page

Fundraising Regulator

The Wildlife Trust for Lancashire, Manchester and North Merseyside is registered with the Fundraising Regulator and is committed to the highest standards in fundraising practice.

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